- To become the Innovator and Leader in Malaysia IT Retailing industries. To become a world class Corporation.
- To continue the tradition of Reliability as the Complete One-Stop IT centre for a comprehensive supply of all IT related products.
- To produce better quality and competitive products that are capable of matching & competing in the market of developed countries.
- To promote “Esprit de Corps” amongst Management and Staff to collectively provide an environment of challenge & reward.