YBHG DATO’ PATRICK LIM KHOON HENG DSSA
Chairman, holding a non-executive and non-independent position since 8 January 2001
YBhg Dato’ Lim Khoon Heng was appointed as the Executive Chairman of Chuan Huat Resouces Berhad with effect from 28 August 2025. He was the CEO/Group Managing Director of Chuan Huat Resources Berhad Group from 14 December 1976 to 27 August 2025. He is responsible for the operation, management and strategic planning of the Chuan Huat Resources Berhad Group. He was conferred with the DSSA award which carries the title of “Dato” by the Sultan of Selangor on 13 March 1999. He has been appointed as the Advisor of the Malaysia Hardware, Machinery & Building Materials Dealers’ Association and Malaysia Steel And Metal Distributors’ Association.
He was awarded the Outstanding Entrepreneurship Award in 2010 and Asia Pacific Entrepreneurship Award-Building Material Industry in 2016 by the Asia Asia Pacific Entrepreneurship Awards 2010 and 2016 respectively.
He also sits on the Board of Chuan Huat Resources Berhad as Executive Chairman.
YBHG DATO’ MARK LIM LOONG HENG DIMP
Managing Director, holding an executive and non-independent position since 12 December 2000.
YBhg Dato’ Lim Loong Heng is also the Deputy Managing Director of Chuan Huat Resources Berhad (“CHRB”), a post he held since 2 May 1997. He was attached to Schinger Ltd in UK as an Assistant Accountant for two years prior to his appointment to the Board of Directors of the CHRB Group. He currently takes charge of financial and corporate planning matters of the PINEAPPLE Group. He is responsible for setting up the PINEAPPLE Group and instrumental in the tie-up with local hypermarkets to market and distribute computer media, peripherals and accessories. He was conferred with the DIMP award which carries the title of “Dato” by the Sultan of Pahang on 26 February 2005.
He also sits on the Board of Chuan Huat Resources Berhad as Deputy Managing Director.
ANDY LIM KEAN CHOONG
Director, holding an executive position and non-independent position since 5 October 2016
Mr. Lim Kean Choong joined the Pineapple Group in June 2004, initially responsible to promote sales in few of the Pineapple retail outlets. Subsequently was overseeing the operation of the warranty department, fairs and road-shows management and procurement of the Group. Currently, he manages the day to day operations for Pineapple Group in outlets retailing, e-commerce sale and sourcing of new products. Additional focus now will be the business development of the Group to identify potential business opportunities to enhance the Group’s performance. He holds a Bachelor’s Degree in Business Management from Monash University.
Lim Yen Ling
Ms. Lim Yen Ling graduated with a Bachelor Degree in Information Technology from Charles Sturt University, Australia. She joined the Chuan Huat Group of Companies on 1st March 2002 and commenced her career by heading the Group’s IT Division which includes Pineapple Resources Berhad and overseeing the Group’s entire IT computer system and infrastructure required to support the Group’s businesses and growth. Her responsibilities include managing technical projects, developing systems and introducing technology based solutions to enhance efficiency and productivity while minimising costs.
Ms. Lim has also been appointed to head the Steel Product Procurement Division focusing on developing and improvising strategies for the Import of Steel Products. She has developed and built a strong and close working relationship over the years with major Steel Suppliers worldwide through her work association.
She is currently the Executive Director for Chuan Huat Steel Sdn. Bhd., Chuan Huat Industrial Marketing Sdn. Bhd., CHRB Building Materials Sdn. Bhd. and CHRB Land Sdn. Bhd. which are all subsidiaries of Chuan Huat Resources Berhad.
FRANKIE CHOW FOONG YEW
Mr. Chow Foong Yew graduated with a BSc. (Hons) degree in Electrical and Electronics Engineering from Portsmouth University in 1980. He has served in numerous multi-national companies and conglomerates locally and overseas in his 31 years corporate career. He commenced his career in Asea Brown Boveri (ABB) in 1980 and then joined Malaysian Tobacco Company (MTC) a subsidiary of British American Tobacco in 1981 until 1995 in various positions in Engineering, Production, Product Development and Export Logistics.
He then joined Philip Morris Asia Limited (PMAL) in Hong Kong in 1995 as the Regional Manufacturing Manager overseeing the company’s third party contract and licensee manufacturing facilities in Vietnam, Indonesia, Philippines and Nepal. In 2000, he joined PT HM Sampoerna (PTHMS) in Indonesia as Head of Global Logistics responsible for the management and execution of global supply chain strategies for contract manufacturers in the UK, Germany and Russia. In 2004, he was appointed Country Manager of Sampoerna Brazil Latin America responsible for turnaround strategies to improve profitability and increase in market share.
In 2006, Mr. Chow joined GemsTV Holdings Ltd (GTV), a SGX public listed company as its Chief Manufacturing Officer responsible for the jewellery manufacturing facility in Thailand. He undertook the modernization of the manufacturing facility and setting up of the institute of Jewellery Technology under the Thailand Board of Investment (BOI) privileges. Mr. Chow left GTV in 2010 to pursue his personal interests.
Mr. Chow is the Chairman of the Nomination & Remuneration Committee and member of the Audit & Risk Management Committee. He is also an Independent Non-Executive Director of Chuan Huat Resources Berhad.
LEE YUET LI
Director, holding a non-executive and independent position on 2 May 2025.
Madam Lee Yuet Li is an Accountant by profession, she is a Fellow of the Association of Chartered Certified Accountants (ACCA) and a member of the Malaysian Institute of Accountants (MIA). She started her career in 1991 and after a decade in external audit and investment banking, she joined DRB-HICOM Berhad as a Senior Manager in the Corporate Finance & Advisory Department. In 2007, she joined MISC Berhad and was promoted to Head of Special Projects, Mergers & Acquisitions in the Corporate Planning Department. She also served as a non-independent Board member of several joint-venture and subsidiary companies of MISC Berhad. Her last position was with Tropicana Corporation Berhad, where she served as the Executive Director, Corporate Finance & Investor Relations until 2018.
Her career spans the breadth and depth of industries such as energy (oil & gas) shipping, tank storage terminals, integrated land logistics, cold chain logistics, automotive manufacturing and distribution, warehousing, and property development. In these industries, her experience spans across group strategic planning, special corporate projects which included major IPOs, major restructuring exercises, international mergers and acquisitions, material divestments and group investor relations.
She is a graduate of the 30% Club Malaysia Board Mentoring Scheme (2nd Cohort, 2018) and has been a member of the Institute of Corporate Directors Malaysia (ICDM) since 2018.
She is the Chairman of Audit & Risk Management Committee and member of Nomination & Remuneration Committee. She also sits on the Board of Chuan Huat Resources Berhad and MM Computer System Berhad as Independent Non-Executive Director.
